Brand Definition

We can help you build a strong definition. Having strong brand definition, a combination of brand differentiation and brand distinction, will help your product or service stand out amongst competitors. You’ll achieve better recall, more brand loyalty, and ultimately lower cost of acquisition.

We will make it clear what your brand stands for and how you will consistently deliver that message in your unique voice. When you tell a better story than your competition, you build stronger bonds with people, and you sell more.

Have your key team members take our survey and let us do the work of completing your brand brief and writing a clear brand expression.

Brand Brief

The Brand Brief is one of the most crucial documents in brand development. It documents the brand’s values, objectives, vision, mission, and key differentiating factors. You must clearly define who you are what you stand for before trying to tell other people what you want them to think. Have your key team members take our brand survey and we’ll do the work of completing your brand brief and writing a clear brand expression.

Brand Expression

We take all of the definition and clarity from the Brand Brief and write a statement that tells people what you and WHY you do it. It needs to be short but descriptive and compelling. 

We have a theory – over the course of time, a brand’s differentiation reduces while a brand’s distinctiveness increases.