What is more important – brand differentiation or brand distinction?
For decades, brand differentiation has been regarded as the holy grail of marketing strategy. But over time, it has lost this mantle for various reasons – primarily because we’ve reached a point in which competition is fierce and successful products and services have...
Building a Brand: Idea to Shelf and from Shelf to Sold
Hipstik Legwear – Growing an Ecommerce Brand Like many successful products, Hipstik was born out of a pain point… literally. Laura was tired of the uncomfortable experience of wearing tights and pantyhose. After research, we discovered that, for decades, not much has...
Beer sells itself. Why do I need marketing?
Beer sells itself. Why do I need marketing? Many business owners fool themselves into believing that if their product is excellent, people will just buy it. This is the current and prevalent thought amongst brewery owners especially. The category is super popular with...