Because enjoying premium fresh roasted coffee doesn’t have to be complicated or pretentious.
Generating more revenue from current subscribers.
Fullcube + Taste of Home Magazine
This subscription coffee brand was developed by Fullcube in partnership with Taste of Home Magazine. The goal was twofold – to offer more value for Taste of Home subscribers through curated and Test Kitchen approved products and develop a new revenue stream for the company to offset declining magazine subscriptions.
We saw a whitespace in the coffee subscription market – customers wanting higher end coffee but without the pretentious, hipster vibes often accompanying existing brands. We also had the added value of the Taste of Home Test Kitchen which makes and approves thousands of recipes and has become trusted as an authority.
We were hired to determine the positioning strategy, marketing strategies to convert magazine subscribers into coffee subscriptions, and develop product names and creative assets.
- Brand Definition
- Marketing Roadmap
- Creative Development
- Product Naming
- Package Design
- E-commerce Web Design
- Landing Page Design
- Print Ads
- Banner Ads
- Email Marketing –
Strategy and Design