For 15 years I’ve been uncovering what works (and just importantly what doesn’t work) to interest people in brands. Part fortune-teller. Part storyteller. It’s more than getting people to buy stuff (that’s transactional). It’s about being invited into the fabric of people’s lives. It’s how they experience it. I figure out who will care, how we’ll reach them and what we should say in that small moment we’ve got to compel them into action. I get pretty geeked out about it – enough that I launched my own brand, Hipstik Legwear, to really experience the entire journey.
My ambition is to create a meaningful story for a brand, find a space for it in this world, and deliver it in a way that connects with people. Over the past 15 years, I’ve worn many hats and have been a part of every phase of brand development and marketing including positioning, naming, logo/identity development, marketing communication strategy, message development and creative execution. I like to read and constantly learn new things. I like to evaluate emerging technologies and understand how they can be applied to the brands I work with. I value loyalty, dedication, flexibility, and mutual respect.