We make your stuff more sellable. We could talk about creating connections or increasing engagement…like everyone else. But let’s be honest, you want to sell more. Whether that’s a product or a service, your focus is increasing revenue. We get it. We know. We’ve launched dozens of brands – including our own.
We also know you need experienced, knowledgeable resources. What you don’t need is a bill that supports huge overhead. You need smart and scrappy. We’re both. We got your back.
Competitor and Marketplace Audits
Retail Environment Audits
Marketing Communication Planning
Digital Marketing Strategy
Media Plans and Buying
Naming and Logo Design
Website Design & Development
In-Store POS and retailer activation
We developed the Hipstik brand to fill a gap in the hosiery category: low-rise tights and pantyhose designed to fit women of all shapes. As the founders, we utilized all of the branding, marketing and business strategies we know. Having gone through this puts us in a unique position to understand the full product launch process – the triumphs and struggles that you have gone through as well.
Jason has been consulting with HCS for nearly a year. He was brought in to develop brand messaging, brand standards, and ongoing creative assets including website, sales materials, office branding, and email marketing.
During a 4 week sprint, we consulted with Lowes on the development of an endcap solution for IoT devices – collectively referred to as Smart Home products by Lowes. This included ideation, conceptualization, messaging, prototyping, consumer research, and documentation.
For 15 years I’ve been uncovering what works (and just importantly what doesn’t work) to interest people in brands. Part fortune-teller. Part storyteller. It’s more than getting people to buy stuff (that’s transactional). It’s about being invited into the fabric of people’s lives. It’s how they experience it. I figure out who will care, how we’ll reach them and what we should say in that small moment we’ve got to compel them into action. I get pretty geeked out about it – enough that I launched my own brand, Hipstik Legwear, to really experience the entire journey.
My ambition is to create a meaningful story for a brand, find a space for it in this world, and deliver it in a way that connects with people. Over the past 15 years, I’ve worn many hats and have been a part of every phase of brand development and marketing including positioning, naming, logo/identity development, marketing communication strategy, message development and creative execution. I like to read and constantly learn new things. I like to evaluate emerging technologies and understand how they can be applied to the brands I work with. I value loyalty, dedication, flexibility, and mutual respect.
It's a great day to get started.
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